me
In my 20+ years in advertising, I’ve created brand, product & portfolio strategies for some of the world’s most influential brands, from Google to the BBC, from Uber to Axe.
I’m best at:
- thinking that lands with the C-suite as powerfully as with the creatives who execute against it, and the consumers you want to buy it
- simple, human platforms that underpin everything from advertising to customer experience to corporate reputation and beyond
- singular, memorable thoughts that unify complex businesses so they can grow across audiences, markets & categories
- drawing a straight, emotional line from product to brand
These days, I live and work as a freelancer in Suffolk.
Before that, I was a partner at 72andSunny, where I helped open and run the Amsterdam office, and oversaw the strategy discipline for a decade. I also worked at TBWA, Fallon, MCBD and Dare.
I began my career at Amnesty International, and still sit on the board of Art for Human Rights. I’m also a published poet.
Someday, I’ll get a proper photo of myself.
You can reach me at
+44 07522 617 866