Square.

Strong businesses make strong neighbourhoods.

UK brand positioning, product positioning and creative platform.

With over 100 competitors against the backdrop of the death of the local high street, Square had to solve for meaningful differentiation both practically and emotionally.

We positioned Square’s products as perfectly straightforward — a self-deprecating nod to their beauty, simplicity and transparency.

We positioned the brand around the truth that Square puts bricks-and-mortar businesses first — making it a lifeline for neighbourhood economies and the communities they serve.

Creatively, we brought the two together in a simple promise — We do the Square stuff — creating a creative platform that takes pride in Square’s expertise in taking care of all the dull but important back-end tech that helps local business thrive.